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UK supermarket chain biometric scanning

UK: Iceland's rollout of facial recognition is chilling 

Thousands of people will have their privacy rights violated just to buy basic necessities, and Iceland will turn its shoppers into suspects, making them submit to a biometric identity check as part of their daily lives.

Just last week we saw Facewatch embroiled in a scandal when its dystopian tech was used to falsely accuse a woman of shoplifting, and throw her out of the store.

Iceland should abandon this rollout and put its customers' privacy first, and the government must act to rein in the uncheck expansion of this intrusive technology.

📅June 25, 2025